For more than 60 years over 10 million satisfied customers have been coming back to Automatic Centre for the best and the latest top-brand appliances. We make sure they get the best service, the best deals, convenient payment options extended after-sales service, and other premium programs that have gained for Automatic Centre various honors through the decades, including the "Retailer of the Year" award in 1998.

Automatic Centre's solid reputation was built over a span of more than half-a-century, founded on the guiding principles of its founding chairman, Don Benito Lim, namely: the heart to honor our past, the mind to visualize the future, the skills to excel today, and the will to serve always.

Automatic Centre's mission is to serve the greatest number of people, and its vision is to transform every household into a comfortable and effecient home where the family can enjoy an enhanced quality of life.

These philosophies have made Automatic Centre a true pioneer in appliance and furniture retailing.