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  ABOUT US

Automatic Centre Timeline History
The Leader in Appliance Retailing
Honoring Our Past
Growth, Stability, and Leadership
Our Vision of the Future
Growth, Stability, and Leadership

Automatic Centre's corporate philosophy is to uplift the Filipino's standard of living by offering quality products at the most reasonable prices and the best service for the total satisfaction of the greatest number of customers.

With this dictum, Automatic Centre captured about 15% of the market share of the most major products sold by the top suppliers in the country. With certain product lines, it even sold up to 50% of the total production. It then garnered major awards from National, Sony, Carrier, GE, Westinghouse, Sharp and other manufacturers.

In 1980, Automatic Centre set up Collins International Trading Corporations (CITC) to act as its distribution arm. Collins has since been a distributor of global brands such as Sharp(Japan), Timex(USA), Marathon(Korea), Camping Gaz(France), Soenhle(Germany) and Moulinex(France), among many others, reflecting the company's stability and integrity as a strong marketing entity.
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